Tomarchio is a historic Sicilian pastry brand, present in both large retail and small local shops.
The challenge
To land on TikTok to get closer to the new generations, increase brand awareness and strengthen the bond with its community of enthusiasts, also strengthening its presence on Meta.
The solution
Through a fresh and fun content strategy, we create content on TikTok and Meta that enhances the Brand's products, combining tradition and modernity. From the iconic Tortina to current trends, including street interviews and OOH creativity, we tell the uniqueness of the Brand in a creative and authentic way, reaching the audience both online and offline.
