For over 30 years, the unmistakable fruit icicles brand of Dolfin group.
The challenge
Polaretti was looking for a strategic partner to innovate the brand's traditional communication by adapting it to new channels and new languages of the new generations.
The solution
To introduce Polaretti on TikTok, we have developed a trending format and involved Content Creator to strengthen its identity among the various generations without straying from the brand's traditional values.
