D'Amico is an Italian company with over 50 years of experience in canned food production for the large-scale retail trade.
The challenge
Land on TikTok and present the Brand as the best ally in the kitchen: reliable and always ready to help its consumers.
The solution
We developed a creative strategy focused on the values of friendship and trust, leveraging the native language of the platform and using entertainment as the main lever to engage the audience. The protagonists of the channel are not only the products, but also authentic and reliable faces, thanks to the collaboration with UGC Creators from the Vidoser community, specialized in the Food sector.
