Simba Toys is an international toy manufacturer that satisfies the desires of all children with its wide range of brands and licenses.
The challenge
Launch the first communication campaign on TikTok in Italy dedicated to ScreamerZ, the new line of plush toys inspired by the pranking phenomenon, in line with the trends and languages of Generation Z.
The solution
We have devised the creative concept of the campaign, reinterpreting the tone of voice of the plush toy in a Gen Z key and presenting it as the ideal ally for pranks with friends, roommates and colleagues. The campaign focused on the dissemination of videos through dark posts on TikTok, content not visible on the Brand's profile but targeted to a specific audience, with a media strategy designed to encourage interaction and promote direct purchasing.
