Bit Mobility is the electric scooter sharing app with a fleet of over 9,000 scooters and over 1,000 electric vehicles including e-Bikes and e-Scooters.
Socials
TikTok
Categories
Sharing mobility
Services
Video Production
Advertising
The challenge
The challenge is to invite the TikTok community to choose Bit's micro-mobility to solve daily challenges related to pollution, traffic stress, and difficulty finding parking in cities.
The solution
The solution is a creative concept centered around the call-to-action "Unlock the smile", conveying that Bit always leaves its users smiling as they move around the city. The campaign protagonists are Vidoser community creators, aiming to convey the advertising message with authenticity and humor, qualities rewarded on the platform and in sync with the target audience.
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