The world's leading authority on professional make-up, part of Estée Lauder.
The challenge
MAC chose us to amplify online and flagship store shopping during the peak days of the social calendar: Singles' Day and Cyber Week 2023.
The solution
Professionalism and entertainment are part of Atomical's Talent INCI: that's why the activation of the make-up and fashion vertical rosters has generated trust around the brand. An impactful finish for MAC's current and potential customers.
