Since 1945, Candy has been one of the leading European players in the household appliance market, established thanks to smart and accessible products, and becoming synonymous with home and Italian identity.
The challenge
Relaunch Candy's TikTok channel, in line with the recent evolution of its Brand Identity and the new claim "Ready To Live".
The solution
We developed the TikTok Series "Candy, let me introduce CANDY", composed of 8 episodes plus a pilot episode, which plays on the irony related to the pronunciation of the name CANDY - often mispronounced in the English way - and introduces the Creator "Candy" (pronounced "Kendy"), in the role of an inexperienced Social Media Manager, who relies on 5 Influencers highly appreciated by the GenZ and Millennial audience, to tell the new Brand identity. At the end of the TikTok Series, we continued to manage the CANDY TikTok channel, keeping the Creator "Candy" as the face of the Brand.
