Doritos is the 2nd best-selling snack in the world and is defined as the fuel that stimulates change and redefines its culture: its flavors ignite the desire for adventure and drive to action.
The challenge
Launch and promote in Italy Doritos Crunch Cancellation, the software dedicated to gamers that, thanks to artificial intelligence, silences the crunch during gaming sessions.
The solution
We developed a cross-channel campaign on: Twitch, with 3 branded live streams created by Gaming Creators Cydonia, Kurolily and Terenas, and on Instagram, where Talents created various video content; Edicola Radetzky, which we customized and transformed into a mini gaming room, providing product sampling and allowing people to try the software; Milan Games Week & Cartoomics, where we developed a 64 sq.m. stand, with 4 gaming booths where people could play 1v1, try the Crunch Cancellation system and enjoy Doritos!
