"Street coffee for people on the move" is the payoff of the 2.0 coffee chain with an unconventional retail concept: drinking coffee non-stop.
The challenge
Give a new direction to the brand's social communication and expand its audience on TikTok and Instagram.
The solution
Get even closer to NewGen: that's why 12oz chose us. The goal is to make known the brand's new concept, on the move, just like the new generations, and tell it to the community of TikTok to enhance awareness around the brand.
