Vidoser x SodaStream
An always-on Influencer Marketing system producing 100+ videos a year across Big Ambassadors, Mid Influencers and UGC Creators.
The challenge
Building an Influencer Marketing strategy able to cover daily consumption moments 365 days a year.
The solution
A single operating system for Creator orchestration. We activated three Creator clusters to cover the entire funnel: 2 Big Ambassadors to maximize authority and reach. 18 Mid Influencers to narrate lifestyle and wellness values vertically. 4 UGC Creators to feed owned channels with authentic faces.
