MAC Cosmetics, the iconic professional makeup brand, launches “I Wear MAC,” the first TikTok series created in Italy by a beauty brand.
The challenge
Telling the connection that make-up has with freedom, beauty and uniqueness through an innovative and authentic communication approach, expressing the importance of celebrating one's individuality just as MAC Cosmetics does through its claim "All races, all ages, all genders ”.
The solution
We created the creative concept of the TikTok Series consisting of 5 episodes and identified the 5 Influencer protagonists who tell how make-up played a key role in defining their uniqueness. The launch of the series was accompanied by an activation in all MAC Cosmetics flagship stores.
