Absolut Vodka is the undisputed leader in the premium vodka scene, giving the palate the true taste of Swedish vodka, in original or flavored versions.
The challenge
Promoting “Absolut Gift,” the new limited edition bottle, as the perfect gift for any occasion, which thanks to its QR code allows you to send personalized messages to your friends through Augmented Reality, creating a unique **“gift experience.”
The solution
We engaged the Influencer squad that best reflects the brand's values: friendliness, fun and inclusiveness. The Creators told the technical features of Absolut Gift within a storytelling in line with their entertainment content, enriched with a touch of "magic ”.
