Case Study

Hello Fresh

HelloFresh is a Meal Kit company, offering a subscription service that delivers subscribers weekly packages of fresh, pre-dosed ingredients and detailed recipes for cooking meals at home.

The goal

Develop effective content that clearly illustrated the simplicity and efficiency of the Hello Fresh service to implement innovative and targeted advertising campaign strategies aimed specifically at increasing sales and strengthening brand awareness.

Content

2 Creator coinvolti

The content brief focused on showing the process of recipe selection, the process of ordering through the app, the experience of unboxing the fresh ingredients, and the step-by-step realization of the final dish, highlighting the comfort and innovation of the service.